New Football Uniform Honors Origin Of Speed
09/29/26 | Football
Oregon's identity of speed both on the track and in football is embedded throughout the football team's newest uniform.
The newest Oregon football uniform will provide a nod to the past with an eye toward the future.
The Ducks will debut a new look for their upcoming home game against UCLA, to be played Oct. 10 in Autzen Stadium. The last version of the program's "Generation O" series of uniforms is themed "The Origin of Speed," and it has dynamic imagery that harkens back to the birthplace of UO football, Hayward Field.
The uniform is the product of a two-year design process that included several current players. It was overseen by Nike graphic designer Jason Cochran, a lifelong Oregon fan.
"Growing up, I always loved the uniforms that Oregon wore," current UO defensive back Aaron Flowers said. "Being part of something that's special, building a new uniform, really impressed me a lot and I'm just really grateful for it."
The uniform debuts new colors and new graphic imagery, all with nods to the past. The base color is Nike's darkest shade of green, "Night Forest." The numerals feature the debut of a new shade, "Green Strike," inspired by the seating within Hayward Field at the suggestion of UO receiver Jeremiah McClellan.
The uniform also employs the "Volt" color featured on some of the most iconic UO uniforms of the last 15 years.
"Oregon's tradition is to be untraditional, so we have to push and always be innovative," Cochran said. "… That's the only way to pay respect to the past, is to look to the future."
In that spirit, the "Origin of Speed" uniform puts a dynamic twist on the Ducks' winged helmet look of recent years. The designers refer to it as a "kinetic wing," influenced by the speed necessary to take flight.
In another suggestion from players, the kinetic wing look is displayed on a side panel of the uniform's pants, as well as the helmet and shoulders.
"Generation O very much had a throwback element to it," UO football equipment administrator Kenny Farr said. "Now, we're trying to go the other way."
Still, there are nods to the past. The cushioning inside the cleats is a shade of brown, mimicking the original clay and cinder track surface in Hayward Field. The numerals are perforated, in a nod to the waffle iron that legendary UO track coach Bill Bowerman used to make early versions of what became Nike running shoes.
And the traditional "O" logo — the inner ring of which is the shape of a track oval — includes six track lanes, the original number utilized at Hayward Field. The fourth and fifth lanes are set off in different colors, a tribute to two Ducks who wore those numerals and tragically passed away in recent years, Spencer Webb and Khyree Jackson.
Every detail in the design process had that kind of intentionality behind it. The "OREGON" script on the hip is at what Cochran refers to as an "angle of attack," inspired in part by the iconic image of De'Anthony Thomas pretending to break the tape at the finish line of a race while crossing the goal line on his kickoff return touchdown to open the 2013 Fiesta Bowl. The angle of the "kinetic wings" on the helmet and shoulder is 26.2 degrees, a nod to the length of a marathon and Nike's roots in distance running.
Put together, the uniform pays tribute to "The Origin of Speed" while rocketing Oregon's look into the future.
"It stands out and it's flashy," Flowers said. "That's what really caught my attention growing up, back in the 2000s watching Oregon. So it just felt like we had to bring that back again."
The Ducks will debut a new look for their upcoming home game against UCLA, to be played Oct. 10 in Autzen Stadium. The last version of the program's "Generation O" series of uniforms is themed "The Origin of Speed," and it has dynamic imagery that harkens back to the birthplace of UO football, Hayward Field.
The uniform is the product of a two-year design process that included several current players. It was overseen by Nike graphic designer Jason Cochran, a lifelong Oregon fan.
"Growing up, I always loved the uniforms that Oregon wore," current UO defensive back Aaron Flowers said. "Being part of something that's special, building a new uniform, really impressed me a lot and I'm just really grateful for it."
The uniform debuts new colors and new graphic imagery, all with nods to the past. The base color is Nike's darkest shade of green, "Night Forest." The numerals feature the debut of a new shade, "Green Strike," inspired by the seating within Hayward Field at the suggestion of UO receiver Jeremiah McClellan.
The uniform also employs the "Volt" color featured on some of the most iconic UO uniforms of the last 15 years.
"Oregon's tradition is to be untraditional, so we have to push and always be innovative," Cochran said. "… That's the only way to pay respect to the past, is to look to the future."
In that spirit, the "Origin of Speed" uniform puts a dynamic twist on the Ducks' winged helmet look of recent years. The designers refer to it as a "kinetic wing," influenced by the speed necessary to take flight.
In another suggestion from players, the kinetic wing look is displayed on a side panel of the uniform's pants, as well as the helmet and shoulders.
"Generation O very much had a throwback element to it," UO football equipment administrator Kenny Farr said. "Now, we're trying to go the other way."
Still, there are nods to the past. The cushioning inside the cleats is a shade of brown, mimicking the original clay and cinder track surface in Hayward Field. The numerals are perforated, in a nod to the waffle iron that legendary UO track coach Bill Bowerman used to make early versions of what became Nike running shoes.
And the traditional "O" logo — the inner ring of which is the shape of a track oval — includes six track lanes, the original number utilized at Hayward Field. The fourth and fifth lanes are set off in different colors, a tribute to two Ducks who wore those numerals and tragically passed away in recent years, Spencer Webb and Khyree Jackson.
Every detail in the design process had that kind of intentionality behind it. The "OREGON" script on the hip is at what Cochran refers to as an "angle of attack," inspired in part by the iconic image of De'Anthony Thomas pretending to break the tape at the finish line of a race while crossing the goal line on his kickoff return touchdown to open the 2013 Fiesta Bowl. The angle of the "kinetic wings" on the helmet and shoulder is 26.2 degrees, a nod to the length of a marathon and Nike's roots in distance running.
Put together, the uniform pays tribute to "The Origin of Speed" while rocketing Oregon's look into the future.
"It stands out and it's flashy," Flowers said. "That's what really caught my attention growing up, back in the 2000s watching Oregon. So it just felt like we had to bring that back again."
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