GoDucksW Launch Elevates Visibility of Oregon Women’s Athletics
02/04/26 | General, Women In Flight
EUGENE, Ore. - Oregon Athletics and Women In Flight have announced the launch of GoDucksW, a new social media initiative designed to expand the visibility, storytelling, and engagement of Oregon's women's athletic programs.
Women in Flight has partnered with the GoDucks creative team to rebrand and enhance its Instagram presence under the GoDucksW handle. Leveraging the reach of nearly one million followers across the GoDucks platforms, GoDucksW establishes a centralized digital space dedicated to celebrating Oregon's female student-athletes while strengthening community connection.
"The new @GoDucksW platform represents another opportunity to set the industry standard in showcasing the accomplishments of women student-athletes and teams at UO," Oregon athletic director Rob Mullens said. "This initiative is a powerful next step in our longstanding commitment to excellence and providing a first-class student-athlete experience across Oregon women's athletics."
GoDucksW will feature original content, student-athlete takeovers, and in-season coverage highlighting the achievements, personalities and impact of Oregon's female student-athletes. The platform enhances fan access while supporting long-term growth opportunities for partnerships and NIL revenue generating opportunities.
"The launch of the @GoDucksW Instagram account provides a first-of-its-kind platform to continue to elevate and celebrate Oregon women's athletics," said Oregon creative director Ian McFarland. "By building on the foundation of Women in Flight, this rebrand creates additional infrastructure to thoroughly tell the stories of our women student-athletes and amplify their achievements and impact."
Women's sports at the collegiate level are experiencing unprecedented growth and attention. GoDucksW positions Oregon Athletics to build on that momentum by increasing visibility and ensuring today's growth leads to lasting impact. Female student-athletes continue to show up, perform, and inspire at the highest level, and GoDucksW provides an innovative platform for their stories to be seen, shared, and supported.
"GoDucksW creates a dedicated space that reflects the ongoing excellence and energy of our women's programs," said Alexis Cross Smith, Director of Women In Flight. "By working alongside the GoDucks creative team, we're able to authentically tell the stories of our female student-athletes while strengthening the community and support that Women In Flight provides. The platform reinforces our commitment to elevating the female student-athlete experience, inside and outside of their sport, and investing in the future of Oregon's women's athletics."
About Women In Flight
Women In Flight aims to raise awareness and financial support to achieve and maintain excellence across all Oregon women's athletic programs. The funds raised through Women In Flight provide dedicated support to enhance the female student-athlete experience. By focusing on sustainable support, developing lifelong skills, and building a community around women's athletics, the program strives to set up female student-athletes for success not just in sport, but in life.
