The University of Oregon Department of Athletics fully supports our student-athletes taking advantage of opportunities presented to them related to their name, image, and likeness. We are committed to Oregon Athletics being a national leader in this space, grounded in our EMERGE program, an educational initiative designed to empower student-athletes to strengthen their individual brands and to maximize their opportunities. We encourage each and every one of our student-athletes to embrace their innovative and entrepreneurial spirits and develop as career-oriented young men and women. We know that our Oregon business community is strong and supports potential endeavors and opportunities for our student-athletes, while adhering to all applicable guidelines.
WHAT IS EMERGE?
The EMERGE program is a comprehensive education program designed to provide student-athletes with knowledge and tools that will assist them in optimizing opportunities related to the name, image and likeness (NIL) legislation. EMERGE will position student-athletes for personal and professional growth outside of the classroom and training and playing facilities through workshops, modules, and educational experiences in three core areas:
- Personal Branding Strategies and Acceleration
- Foundations of Business and Financial Literacy
- Managing NIL Opportunities
The University of Oregon Athletics Department looks forward to continued partnerships with local businesses, donors, and corporate partners in navigating these new, exciting opportunities.
Student-Athlete Resources

NIL Quick Guide

NIL Marketplace
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