Photo by: GoDucks.com
BeOregon Movement Goes Public
09/17/18 | O Heroes
Two years after the BeOregon initiative was sparked on campus at Oregon, T-shirts bearing the message went on sale to the public Monday.
The BeOregon initiative is going off campus.
Two years after Nike and the University of Oregon introduced this call to action for inclusion and acceptance, T-shirts with the BeOregon logo are being made available to the public on Monday, Sept. 17. Shirts in men's and women's sizes, bearing the distinctive, multi-colored Oregon Duck logo, are available via GoDucks.com, Nike.com, Fanatics.com, in person at The Duck Store and through other Nike retail outlets around the Northwest.
The kaleidoscope of colors in the logo, made up of the colors of Duck uniforms throughout the years, represents acceptance of others who are living as their authentic selves, no matter their race, religion, sexual orientation, nationality or other identifying traits. The initiative was created through the partnership with Nike, to convey the message "sport builds bridges and brings people together, sport demands to be played and all Ducks come to play."
"It is with great pride that Nike has partnered with the University of Oregon to bring this message of equality," said Todd Van Horne, vice president and creative director of special projects at Nike. "If you can authentically be who you are, you can maximize your own potential. This is what it means to 'BeTrue,' to be a Duck and to BeOregon."
When the initiative kicked off in 2016, student-athletes were issued gear to wear on campus in an effort to spark conversations about self-acceptance, and acceptance of others. There have also been regularly scheduled BeOregon events in which UO programs wore the gear in competition, and student-athletes spoke to fans and expressed what BeOregon means to them.
Now the BeOregon T-shirts are being made available to the public in an effort to broaden the reach of the message. The original initiative was greeted by an extraordinary response from Oregon fans, who now have a chance to spread the message themselves.
"We're very excited to see BeOregon finally released to the public," said Cherish Burks, a UO softball player and co-chair of the Student-Athlete Advisory Committee's BeOregon committee. "I've received a lot of questions of what BeOregon is when I wear the gear around. That curiosity excites me because of the conversations it sparks. I can't wait to see the impact it makes beyond campus."
Two years after Nike and the University of Oregon introduced this call to action for inclusion and acceptance, T-shirts with the BeOregon logo are being made available to the public on Monday, Sept. 17. Shirts in men's and women's sizes, bearing the distinctive, multi-colored Oregon Duck logo, are available via GoDucks.com, Nike.com, Fanatics.com, in person at The Duck Store and through other Nike retail outlets around the Northwest.
The kaleidoscope of colors in the logo, made up of the colors of Duck uniforms throughout the years, represents acceptance of others who are living as their authentic selves, no matter their race, religion, sexual orientation, nationality or other identifying traits. The initiative was created through the partnership with Nike, to convey the message "sport builds bridges and brings people together, sport demands to be played and all Ducks come to play."
"It is with great pride that Nike has partnered with the University of Oregon to bring this message of equality," said Todd Van Horne, vice president and creative director of special projects at Nike. "If you can authentically be who you are, you can maximize your own potential. This is what it means to 'BeTrue,' to be a Duck and to BeOregon."
When the initiative kicked off in 2016, student-athletes were issued gear to wear on campus in an effort to spark conversations about self-acceptance, and acceptance of others. There have also been regularly scheduled BeOregon events in which UO programs wore the gear in competition, and student-athletes spoke to fans and expressed what BeOregon means to them.
Now the BeOregon T-shirts are being made available to the public in an effort to broaden the reach of the message. The original initiative was greeted by an extraordinary response from Oregon fans, who now have a chance to spread the message themselves.
"We're very excited to see BeOregon finally released to the public," said Cherish Burks, a UO softball player and co-chair of the Student-Athlete Advisory Committee's BeOregon committee. "I've received a lot of questions of what BeOregon is when I wear the gear around. That curiosity excites me because of the conversations it sparks. I can't wait to see the impact it makes beyond campus."
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